GenAI based automatic content generation tool for a large consumer goods brand
Text to image generation with prompt engineering to train the model
Connected to AI based content benchmarking tool
Content customised to different product benefits and target audiences and beating all current benchmarks by a minimum of 20% while reducing timelines by 60%. UK was lead market
Brand guidelines and proprietary data secure in a controlled environment
Collaboration between Microsoft, commercial and IT departments
Augmented Reality (AR) Immersive Experience for a global wellness brand
Solving consumer problems of finding sensitive product information and purchasing in a safe, private environment
Web-based mobile experience made it easy to use
Users spent almost 3 minutes engaged in the experience, leading to high brand affinity
Inbuilt purchase link led to a new immersive commerce model and beat target KPIs. Exclusive tie-up with prominent pharmacy led to a larger brand purchase order. Incremental revenue of 25%
UK was lead market. Being scaled globally
Social Gaming on Roblox for a global health and hygiene brand
Objective was to digitize hygiene behaviour change habits among children. This was being done physically, thus limiting the reach while being expensive and time consuming to scale
Over 6 million reached in targeted geographies like UK, Australia, Southeast Asia, etc. in just 3 months at 1/10th the cost
268,000 hours of education with 19.7% improvement in hygiene knowledge
Being scaled and now integrated into the brand’s future plans
Led the growth and innovation strategy for a household cleaners business
Competitive innovation pipeline, derived from extensive consumer understanding, trade and competitor analysis, breakthrough product development recommendation
Helped double speed to market through an innovative third-party partnership model
3-year CAGR doubled based on customized growth strategy by market
+500 bps gross margin improvement delivered by unlocking value across the product development cycle, from manufacturing to shelf
Pulse Pixel Catalyst aims to provide small and medium-sized business owners affordable business support and guidance. Wanting to offer practical and actionable guidance that would grow their businesses.
