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Our Expertise

Pioneering use of Emerging Technologies

We have a deep understanding of and hands-on experience with emerging technologies like Generative AI, Augmented Reality (AR), Mixed Reality (XR). We help:
  • Demystify the tech and transform it into simple everyday concepts
  • Use it to solve consumer or business problems
  • Integrate the solutions into your existing business for scale
Our innovative approach has led to success in applying these technologies to achieve business goals and higher consumer engagement, especially in the UK market. Our expert has been invited to speak at the Cannes International Festival of Creativity and other industry round tables in the UK on the topic of Emerging Tech for Business

Building new business models

Businesses need to innovate constantly to stay competitive in a rapidly changing environment. We have used emerging tech to create innovative business models by enabling novel ways of interaction, engagement and value creation. For example:
  • Immersive Commerce - we have built immersive AR experiences for new product launches, leading to high engagement and better purchase intent
  • GenAI content creation tool to shorten lead times and drive higher conversion
  • Gaming platforms to engage Gen Z and Alpha, drive behaviour change and amplify social impact

Business Strategy and Commercial Acumen

We have a combined 30 years of experience in driving revenue and market share growth for large and small brands across different categories and diverse markets. Proven track record in marketing, innovation, P&L management, business development and sales, across UK, Europe and Asia.
- Profitably grown businesses ranging from £50M to £650M in retail sales, with ROI based portfolio strategies, new category and country go-to-market models, end to end P&L management

- Proven expertise in developing a long-term vision with a roadmap for activation, from a global brand launch to accelerating growth on iconic brands

Simplifying Complex Problems

We use a first principles approach to solving problems by breaking them down to the simplest elements. Asking the right questions and using data driven decision-making helps us develop a structured plan with specific measurable actions. We can build in cross functional objectives - sales, marketing, regulatory, legal, IT, etc so that the solution has maximum impact. This approach has enabled startups, despite limited resources, to work successfully with complex structures in large enterprises.

Omni Channel Marketing

With CMO level experience, we have worked extensively in building marketing, ecommerce and omni channel growth strategies. From creating connected ecosystems for new products to driving higher eCommerce salience through content toolkits and performance marketing campaigns for marketplaces, on demand, etc. We have worked extensively with UK based businesses. Led the development and execution of multiple award-winning marketing campaigns across media channels for large iconic brands.
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