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Leveraging Emerging tech for business growth

There is a vast array of new technology and platforms available, and it is evolving very rapidly. OpenAI, Midjourney, Claude, Chat GPT4o, Roblox, 8th Wall, Fortnite, etc. They seem to have the potential to supercharge your business, competitors are trying them out and it sometimes feels like you are missing out.
However, there are many questions: Will this drive growth or is it a PR gimmick? How do I integrate it into my current business? Can I measure the impact? How do I minimise financial and reputational risk given potential issues with data privacy, authenticity, etc.? This can make deciding how or where to start really challenging.
Having gone through this journey and successfully built new models ourselves, we can help you visualize and build practical, scalable use cases with emerging tech like Augmented Reality (AR), Mixed Reality (XR), Artificial Intelligence (AI) and social platforms like Roblox and Fortnite for your brands or business with a test, fail fast and learn to scale mindset.

What does this mean?

  • Identify the right technology to build new consumer experiences or reach new consumers in order to drive growth. This can give you a competitive edge
  • Help build a cost-efficient pilot with clear KPIs to measure success and then scale
  • Bring teams from diverse functions like marketing, legal, regulatory, etc along on this journey to ensure organizational success
  • Build organizational muscle with new tech for a long-term competitive advantage

Using GenAI for content creation, Personalization and mining insights

One cannot escape GenAI in the news, our social media and LinkedIn feeds. Chat GPT, Gemini, Copilot, Perplexity, etc. It presents a great opportunity to drive revenue and save costs but comes with many risks as regulations haven’t kept pace. How do you strike the right balance to start using this technology and not wait to be left behind? What is the right tool and a safe use case?
We have experience using multiple GenAI tools, successfully building custom models to drive revenue growth as well as cost efficiencies for multiple brands, while safeguarding against potential risks.

We can help you leverage GenAI for your creative needs – be it content for eCom , digital media or even offline

  • Automatic content creation with KPIs to drive growth and save resources. Train the model to build in brand guidelines while protecting your data and avoiding biases and hallucinations. Help connect an AI led content benchmarking tool
  • Automatic content personalisation for different audiences
  • Mining insights from diverse data sources like review scraping, syndicated reports, etc. to drive specific business actions

Enabling tech and gaming startups scale

Are you a tech or gaming startup with a great idea or product? Do you face challenges in selling your product to large enterprises? It can be difficult to build the right value proposition and navigate the complex cross functional structures of large companies. We have a unique blend of experience – successfully working with tech startups, scaling new tech ideas within large corporates and a combined 30 years of working within large enterprises. We help bridge the gap between innovative startups and enterprise customers for maximum impact. From helping find clients to pilot new initiatives to strategic partnerships, we can help you overcome the barriers of selling to large corporates.

How we can help

  • Product-Market Fit AnalysisEvaluate and refine your product to meet the specific needs and standards of enterprise clients to create a tangible and compelling value proposition. How does your product solve a problem? Is it the right product and does it have a large market potential? Does it need to be a standard product or a customisable tool?
  • Cross-Functional IntegrationWe offer insights into aligning the product’s features with the specific needs of various departments within an enterprise, ensuring it addresses their pain points effectively.
  • Navigating Decision-Making ProcessesWe can guide startups through the complex decision-making structures of enterprises and identify key decision-makers and influencers, crafting targeted messaging and strategies to overcome internal hurdles and secure buy-in.

Business strategy

In today’s data-driven and competitive marketplace, having an adaptable and agile business model and a clear growth strategy is crucial for long-term success. Studies show that most businesses struggle due to a lack of strategic planning and adaptability to new trends. We help you assess your current business model against your future growth plans, uncover hidden opportunities, and develop data-driven strategies to drive sustainable growth.

Our Services Include

  • Comprehensive Business Model AnalysisWe will conduct a thorough assessment of your current business model, identifying key components, strengths, and areas for improvement using data analytics and benchmarking against industry standards.
  • Market and Competitive AnalysisWe will analyse market trends and your competitive landscape using market research tools and databases, identifying opportunities and threats with precise data. This includes evaluating customer demographics, buying behaviours and competitor performance.
  • Growth Strategy DevelopmentWe will create customized growth strategies tailored to your business, focusing on scalability, innovation, and consumer acquisition. This includes setting specific, measurable targets and identifying key initiatives to achieve these goals.
  • Implementation and MonitoringWe will assist in the implementation of the growth strategies and set up key performance indicators (KPIs) to monitor progress, making adjustments as needed to ensure success.
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